How to Give Your Business a Much Needed SEO Boost
The top five results on Google’s search results pages get 70% of the clicks. So, if your website’s content is lagging below those results, then you are in serious need of an SEO boost!
Search engine optimization is a toolbox of techniques that you can apply to your content to increase its rankings. The more SEO techniques you use (and use well!), the higher you will rank on search engines like Google. And the higher you rank, the more people will find out about your business.
So, how do you go about improving search rankings ASAP? Here are some quick SEO tips to skyrocket your business’s Google rankings!
Revive Old Content on Your Website
Do you know a lot more about SEO now than you did when you started creating content for your business’s website? Is your new content SEO optimized but your old stuff isn’t cutting it?
A great way to give your website an SEO boost is to redo your old content with your newfound knowledge.
Choose a new keyword phrase based on up-to-date research and apply it to the title, some headings, and your content’s introduction. Add more useful, current information and swap out broken links.
You can also ask Google to reindex the website so it knows you’ve updated it. But whatever you do, don’t update your URL. Google likes older, established URLs but loves recent content, too.
Change Your Website’s Backend and Hosting
Did you know that the technical parts of your website are also SEO ranking factors? They are! The location of your hosting company’s server, the security, and the speed of your website all affect how high it ranks on results pages.
Check the location of most of your website traffic and make sure your host’s server is as near to those users as possible. Use a content delivery network like Cloudshare to deliver your web pages to your users faster.
To fix your website’s site speed, test it on a service like GTMetrix to see what your current score is. They will be able to give you suggestions on how to improve your site speed, too.
Hire an Expert SEO Marketing Company
Clueless about search engine optimization and have no idea where to begin? So many businesses are in the same boat. Instead of making a feeble attempt at SEO (which is likely inevitable to fail), enlist the services of a digital marketing agency to help.
Services like this product will be able to fill in the gaps in your knowledge and they will ensure your business’s website is 100% optimized.
Try These Techniques for an SEO Boost Today!
SEO can often take four to six months to take effect. But if you already have some SEO techniques implemented on your website, you could give your site an SEO boost in a much shorter time frame. If you follow these tips, your page will be ranking in the top spot on Google in no time.
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