Instagram Marketing Techniques
Social media usage is on the rise and has given business owners an incredible opportunity to increase their brand awareness, connect with customers more personally, and obtain valuable consumer feedback. And while businesses on all social platforms can benefit from harnessing the power of social media marketing, Instagram offers unique benefits that set it apart from the others in terms of engagement potential and return on investment.
If you want to use Instagram to market your business, you need to understand the different ways it can be used. The most important thing is to make sure that you tailor your marketing techniques to suit the platform itself and the people who use it. These six Instagram marketing techniques will help you take full advantage of everything Instagram has to offer.
The key to building a community on Instagram is to get personal. People aren’t looking for anonymity on social media. They’re looking for connection and want to feel like a part of something.
When you create personal posts, people are more likely to relate to them, and it encourages your followers to share those feelings with you in the comments.
Remember that everyone who sees your Instagram feed is a real person. Your brand is an entity that has a personality, so get personal when you can. If you can make someone laugh or relate to them, you’ve won their attention and secured a loyal follower.
Here are a few tips to get personal with your followers on Instagram.
Get Personal by Sharing Your Story.
You can get personal with your followers by sharing your story. What’s the story of your business or brand? What inspired you to start your business? What troubles do you face as a business owner?
Share these things with your followers so they can relate to you and your business. This can be done by posting pictures or videos of yourself telling your story.
Get Personal by Showing Behind the Scenes Content
Another great way to get personal with your followers is by showing them content from your business or brand behind the scenes. This could be anything from photos of employees working hard to a video of how your products are made.
If people know what makes the products they love, they will feel more connected to them!
Acknowledge Your Followers With Comments
If someone comments on your post, they’re taking a moment out of their day to tell you something. Acknowledge them! Responding to comments shows your audience that you care about them and their opinions. It’s also a good practice to thank people for sharing your posts and let them know how much it means to you.
When people ask questions in the comments, answer them. This clarifies that you read the words and encourages others to leave more in the future.
Use Hashtags Effectively
Hashtags are an amazing way to get your posts in front of more people. When you click on a hashtag, you’re taken to a page that shows all the posts with the hashtag. Instagram will even suggest popular hashtags you can use when typing one in.
The amount of times your hashtag is used determines if it is trending. If your post has a trending hashtag, more people will see it and follow you because they like your content.
You can use a maximum of up to 30 hashtags per post. However, do not use more than 3-4 hashtags per post; it looks spammy. You can also follow hashtags so that when someone uses one you’re following, it will appear in your feed. This is an excellent way to see popular trends and find users who frequently use hashtags that match your brand.
Create Engaging Posts
Post content that is visually striking and unique, such as a photo with a piece of text written on it. Remember to add relevant hashtags to your posts to help other users interested in the same topics discover your content.
The content of your videos/Images should be relevant to your brand and be of high quality. If you don’t have confidence in your ability to film engaging videos, plenty of apps can help you create professional content.
Include a call to action like asking followers to “double-tap if they like” the content you have posted. This will help you gauge engagement levels while also increasing audience interaction.
Join Influencer Marketing Campaigns
Use the power of social media influence to provide valuable feedback and spread the word about your brand. The concept is simple: you contact a well-known Instagram user with a large following and ask them to promote your product in their upcoming posts.
If you are a small business, reaching out to influencers with a large following is probably the fastest way to build momentum on Instagram. As a bonus, this works regardless of your industry or area of expertise.
In exchange for promoting your product, they’ll ask you to pay them either a cash fee or give them free products. There is no one-size-fits-all solution here — each influencer will have different rates based on their brand recognition and several followers.
Use Automation Tools
Automation tools help you to stay engaged with the audience and followers. There are several automation tools on the market that make your job easy. These tools help you schedule and publish your content at any time of the day.
You can also use analytics tools that help you to analyze your performance on Instagram. For example, it helps you check which content is performing well and what changes need to be done on the site.
When it comes to Instagram marketing, you must be ready for planning. First, create a content calendar that helps you plan what content will go live every day. From there, you can check your performance from time to time. This will also help you develop consistency in how your brand interacts with the audience on Instagram.
Take some time actually to grow organic followers. Whether averaging one new follower a day or posting multiple varieties of quality content, you want to build those loyal fans who share in your brand and build that community.
You are looking for engaged followers, and the best way to get them is to provide them with something to engage with, not constantly solicit their follow. Engagement leads to conversation; conversation leads to a loyal following and brand advocates, which leads to your brand’s most important asset: its community.
This is where Instagram shines through as a marketing tool — interaction on this platform is much more intimate than on other social media platforms like Facebook or Twitter.
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