The 5 Important Stages of Custom Rigid Boxes You Need to Consider
Everything has a life course, including custom rigid boxes. From ideation till the time customers get to open it, every step counts. On the whole, there are five different stages that product packaging goes through, and each of them has its own distinct challenges. A brand’s packaging is segregated into the following five steps:
- Retail Shelf Life
- Customer Experience
But how each of these matters, and what should a brand keep in mind during each stage? How will it impact the final product?
The preliminary step in any packaging process, be it mailer boxes or custom rigid boxes, is the manufacturing of the packaging. The manufacturing process comes into play when you have successfully conceived and carved an exquisite design for your product boxes. Here are some critical factors that can affect the manufacturing process:
- Custom rigid packaging material
- Cost of the materials
- Where the packaging will be manufactured
- Turnaround time for wholesale rigid boxes
- Whether it’s automated or hand assembly
Take these factors into account when considering designing your custom rigid boxes. Not only will it affect your manufacturing process but also your timeline and overall cost of the item.
Once the manufacturing process comes to an end, your packaging will be assembled and filled with the products. However, the final form depends on the nature of your product. Below are a few examples to develop a better understanding:
- Is it a simple box that will encase your product?
- Does your custom rigid packaging require an insert or tray to encompass the item?
- Is it automated or manual assembly and filling?
Out of many points, these are only a few that you should consider during the assembly and filling process. Above all, while you are expediting the process, make sure to protect both the product and packaging.
Once the custom rigid boxes are fulfilled, the product will be ready to be shipped to wherever you are planning to sell it. At this stage, it is necessary to protect your precious creation—the product. Whether you are transporting it by sea, land, or air, precaution is required to shield the product’s integrity. You cannot accomplish this task without considering transportation when designing the packaging.
Consider the best packaging materials and structures to protect the integrity of your products. Perhaps, for this reason, bespoke wholesale rigid boxes are widely embraced by the brands because it’s critical to achieve packaging efficiency if you have to ship your products. Remember, a well-thought-out product box proves more proficient in transportation and significantly reduce costs.
Product Shelf Life
Retail shelf life is another crucial factor to consider when you are designing your packaging. While most of us are familiar with this phenomenon in terms of perishable items, it also epitomizes how well a product looks on the shelf.
From fragility to tamper protection, you need to consider all these things beforehand. A custom rigid packaging design that’s feeble and complex can easily get damaged on the display or retail shelf, which deter customers from picking and throw the product in their cart.
Last but not least, consumer experience is pivotal to swaying the customers to buy from you over and over again. All the popular brands are well aware of this part of the packaging process. They know that custom rigid boxes are not only used to encase the product but are also work as a vehicle of communication between customers and your brand.
Besides keeping the products safe, bespoke boxes also help you create an excellent unveiling experience for the customers. You can effectively tell a brand story and drive customer loyalty by elevating the user experience.